Perhaps the most important job as a startup CEO is to raise money. For most companies, that just means raising equity, and thankfully there is plenty of great advice on the internet on how to do it. Unfortunately, if you are building a lending startup, equity is not even half the battle. You also have to raise debt. And, unfortunately, there is very little information on this topic.
I’ve seen this lack of information first hand as a startup CEO, advisor and investor. I’ve spoken to 15-20 startups on this topic, and I’ve negotiated a few facilities myself. In this post, I want to share some of the lessons learned and also how the process works. If the last financial crisis is any guidance, after the crisis is usually the best time to lend, and I expect we’re going to see a new crop of fintech lenders emerge.
Topics:
- Intended audience
- Why debt facilities matter
- When to raise your first debt facility
- Goals for your first facility
- Choosing the right partner
- Negotiation considerations
- Path forward
- Note on crowdfunding
Who is this post for?
This post is for new entrepreneurs building a lending company in an emerging market and looking to raise their first “institutional” debt facility (fund-backed, and say at least $15-20mm). US-based founders looking to obtain their first $30-50mm facility will find it useful as well.
This post doesn’t cover a potential “micro” line from your existing bank, which is likely a venture debt facility. I plan on covering these in a future post on return on equity and optimizing the capital structure.
Why debt facilities matter
Increasingly, most people know the answer to this question, but it bears repeating because, depending where you come from, the answer may sound counterintuitive. You want a debt facility because your equity is incredibly expensive, and your loans are not that attractive (yet).
Let me illustrate this with an easy example. Assume you need to lend $3mm over the next 12 months, and you need cash to do it. If you raise those $3mm at – say – a $15mm post-money valuation you gave up 20% of your company. If that’s the entire amount you ever raised, and then let’s say you sold the company for $100mm a few years later, then instead of getting $100mm, you only get $80mm. In effect, you’ve paid $20mm to lend $3mm. That’s an awful, awful trade. Venture investors know this cold, and they will not want to finance an ever growing book with expensive equity dollars.
More formally, the return expectations of your investors (and, you hope, yourself) are such that your equity will cost somewhere around 30-40% per year. This is not a cash cost (as it is with a debt facility), but it’s a real cost (see example above). The sooner you can get cheaper funding, the better it’ll be for your business.
As an aside, think long and hard before you start a lending business. These are tough, capital-intensive, and highly-competitive businesses. This is a topic for a future post.
When to raise your first debt facility
Until 1-2 years ago, the playbook was very simple: You’d fund your initial loans out of equity to prove and refine your business model (underwriting, customer acquisition, etc.). Once you had 3-4 profitable cohorts, then you would then go and raise your series A alongside your first credit facility.
This is no longer the case. We now see seed rounds that have a debt component to them, especially in emerging markets. In theory, this sounds great: you can save your equity to fund high-value activities (product development, marketing) and use debt to fund your loan book. Everyone wins. In practice, the devil is in the details. Depending on your loans’ duration, rate, and term you might be better off funding your first 2-3 months with equity and then getting meaningfully better terms for your first debt facility 2-3 months down the road. This is very important. Locking expensive capital now is not as attractive as it might sound.
While the answer depends on what people offer you, I posit that in most cases you are better off first lending out of equity and then grabbing a debt facility. Facilities are expensive, a bit cumbersome (even the best ones), and are a great 1 to N tool.
Going from 0 to 1 with debt is rarely a good idea. No matter how aligned you can get your debt provider (more on that below), and how flexible they are (ditto), they will have to worry about the downside. That’s their business. If you are still refining your model and fine-tuning where to go, the mindset of fast iteration and evolution may not match with a debt investor’s duty to ensure they don’t lose their capital. Debt investors worry about the downside. Venture investors only care about the upside. Once you get the facility in place, you’ll have to manage both mindsets and – at times conflicting – priorities.
In the end, consider getting your first facility after you have a little bit of data that validates your model and assumptions. Importantly, the data must show two key proof points for your debt investors: That you won’t lose money beyond reasonable expectations and that you can scale quickly. The more data you have, the more leverage you’ll have in the negotiation and the better terms you will be able to get.
Goals for your first debt facility
Raising debt is a never ending process. In fact, raising debt is part of a key capability for any lender: Funding and liquidity. Over time, you can move on from debt to other sources of funding including direct loan sales, securitization, and, of course, deposit-taking.
You should aim to accomplish three goals with your first debt facility:
- Lever your balance sheet, so you can scale your business and prove out your model.
- Align incentives and maintain flexibility.
- Market and signal to venture investors.
That’s it. Don’t overoptimize or overengineer in your first facility. It’ll likely only bring trouble further down the road.
Lever your balance sheet
The objective for your first debt facility should be to lever your balance sheet. All that means is to fund your loans not just with equity (scarce and expensive) but with your new debt dollars. This should allow you to originate more loans, scale your business and prove out your unit economics and model.
A good first facility will minimize your equity outlay, enable you to lend for 12-24 months at most, and allow you to fine-tune your business model. A good first facility is not necessarily the facility that will allow you to make a lot of money. Don’t optimize for interest rate at this point, and all else being equal you should pay a higher rate to put up less of your hard-earned equity. At this point, your advance rate is all that matters. The higher the better. If your first facility does well, it’ll open the door to lower cost of funding alternatives with the same advance rate.
Align incentives and maintain flexibility
If all goes well, your first facility will have the “worst” terms you’ll ever get. You will pay a high interest rate, give out equity, and a less-than-optimal advance rate. Hence, minimize the amount of time that you will have those terms. Ideally, target 12-18 months and no more. Longer facilities may sound great (“look! I have my debt sorted for the next 4 years!”), but they aren’t. If your book is performing, you will likely always get a better facility once you have more data. That said, if you can find a debt provider that has the option to upsize the facility, that is great. Now you know you can count on them if the business is growing faster than you thought.
Avoid the temptation to get a huge facility at all costs. While they look great in the press release, you will get stuck with higher-than-you-need-costs. Better to start small and flexible and grow over time. There is a balance, here, and make sure you have at least $10-20mm in committed funding, as legal fees will kill you otherwise. Of course, if you have locked product-market fit and can get great terms, then you are the exception that confirms the rule.
Finally, I strongly encourage founders to give out equity to their first capital providers. At this point it’s fairly standard, but it doesn’t mean you should be unhappy about it. Giving equity to your debt provider ensures that – while not entirely aligned, their incentives and yours are less misaligned if things go wrong. This provision will save your ass when shit hits the fan, and ensures that everyone is working towards building a lasting company and not just running the first $20-50mm through. Even better if the participation comes in the form of an investment and not just warrants.
Signaling to VC investors
The last goal behind getting a debt facility is signaling to VC investors. Raising debt has become a test/requirement for lending startups. If you cannot raise debt, equity investors will be very skeptical of the long-term sustainability of your business.
The quality and approach matters as much as whether you raised debt or not. In particular, who you are working with, how you think about capital, and, critically, what your long-term capital strategy is are important considerations.
Raising the facility
Conceptually, raising the facility is not unlike raising equity. You prepare your materials, meet a bunch of folks, get term sheets, choose a partner, and then close. In reality, there are some important differences.
Preparing materials
Generally, the earlier your company is, the more you can just use your equity deck as the starting point. No matter how early you are, however, remember that the questions your investors are trying to answer are fundamentally different. Your equity investors care mostly – if not entirely – about the upside potential. Your debt investors care mostly about getting paid back. Of course, they also want to see an exciting equity story, but their capital – unlike VC capital – must come back for their business to work.
Given that, your materials and presentation must reassure them that their capital will come back. Important sections include:
- Underwriting model and philosophy.
- Detailed unit economics.
- Servicing and collections approach. How are you collecting? In-house or outsourced? etc.
- Team background. Who knows about credit? If nobody does, how are you fixing it?
- Historical cohort/vintage performance.
- Loan tape.
Any credible debt investor will want to see all of this. It’s a lot, and way more than what VC investors usually ask for. That’s normal, and it’s all about downsize minimization. Fortunately, any credible debt investor will sign an NDA with you, so you can have more reassurance that they won’t share the data with other folks.
Expect your debt deck to be longer and more detailed than your equity deck.
Meet a bunch of folks
Once you have your materials, go and meet a bunch of funds. Unlike VCs, the market for debt investors has grown but remains limited and well-known. Between your angels and advisors you should get the right intros. If it’s helpful, I can give you my views on who to speak to based on geography, asset class, and stage – just ping me! Unlike an equity raise, avoid the temptation of running a gigantic process. The market for debt is fairly standard, so find 3-5 funds you like and go with them vs. trying to micro-optimize the interest rate to the nth degree.
After the first presentation, you can gauge their interest and share the materials discussed above (especially cohort performance and the loan tape).
At this stage, it’s really important for you to be clear on what you care most about. Since this is your first debt facility, you don’t yet have a proven and standardized product that investors can line up and bid against for. As a result, you will have to give somewhere. The interest rate is going to be high (no matter what your NYC banking friends say), and you’ll likely have to put some of your equity, but it’s important that you share what you are optimizing for with investors at this point.
This is all people need – usually – to be able to prepare and share a term sheet with you.
Get term sheets
You will be surprised at how quickly you get term sheets, especially if you have only done equity raises before. That’s because equity term sheets and debt term sheets are very different. In most cases, getting a term sheet from an equity investor signals the end of the process. Once you sign, you know the transaction will close and be as good as gold. VCs know this, and they know that their reputations depend on this.
Debt investors are different. Given the amount of capital they will provide (2-3x more than a VC), their limited upside, and their exposure, they will need to do a lot of confirmatory and closing due diligence. As a result, a debt term sheet is not guaranteed to close. When you receive your term sheet, pay attention and look to optimize the following terms:
- Advance rate – How much is the lender giving your for every $100 of originations? As an example, a 50% advance rate means the lender will fund $50 of every $100. Typical advance rates for first facilities go from 60% to 80%. Anything lower than 60% absent some very specific conditions is not worth your time. At the same time, I’d happily pay a higher interest to get a better advance rate. For sure. Equity dollars are that expensive, so feel free to sacrifice near-term profitability to put up less of your cash. An easy way to think about the tradeoffs here is to figure out the return on your equity you’ll have (a topic for a future post).
- Interest rate – Easy to figure out. How much you pay the lender for the debt. Expect mid-teens rate for your first facility.
- Fees – These are very tricky. Most folks just look at the interest rate, but make sure you look at all the fees. In particular, any structuring fees and commitment fees. Additionally, pay attention to unused commitment fees and prepayment penalties, as these are likely to be triggered. Model them carefully. I can assure you your lender has.
- Eligibility criteria – The advance rate is useless on its own. You have to know what loans will be eligible for funding and what loans won’t. This will be highly specific to your business, and you are likely not going to get it all done before the term sheet. However, at least figure out how delinquent loans are treated and whether you can get partial credit for them.
- Exclusivity and ROFO (and, god forbid MFN) – Most lenders will ask for exclusivity – that is, you have to commit to financing your loans through them. That’s OK (and fair given how much time they’ve spent on your facility). However, make sure the exclusivity has an expiry date. The ROFO (right of first offer) basically means that the lender will have the right to finance any new loans and match/pre-empt any better financing option. This is key, as it may deter cheaper sources of capital from even coming to the table. Avoid and limit as much as possible. In general, the right principle here is ensuring at all costs that you can graduate into cheaper/better funding.
Make sure you take advantage of the leverage you have before you sign a term sheet. All term sheets have exclusivity, so once you sign with a debt partner, you have to stop talking to everyone else. Do this gracefully and thoughtfully in case you have to go back to them. In the meantime, if you have multiple term sheets, use that to improve the conditions to your advantage. I’ve seen companies get bigger facilities, higher advance rate, lower equity and even lower interest at this stage if they have multiple options. Importantly, get as much negotiated as possible before signing. Advance rate, ROFO, accounts and money flow are all critical pieces that you can and should negotiate ahead of signing a term sheet.
IMPORTANT Get a great lawyer, who is different than your equity lawyer (though may come from the same firm). This is nonnegotiable. A great lawyer will save your company. A great lawyer will make sure you don’t sign something stupid. A great lawyer will get you the best deal possible that is a win-win for all. Do not for a second think of this as negotiating a VC deal. The complexity and technicalities are orders of magnitude higher. Get great counsel.
Once you’ve chosen your partner (more on that below), sign, celebrate and get back to work. You still have to close.
Close
IN VC land, once you sign a term sheet you are usually done. Not so here. In general, 50% of debt term sheets fail to close You should expect to close 90-120 days after you sign a term sheet and spend $400-500,000 in legal fees, especially if you have multiple lawyers working in different jurisdictions.
Closing a facility will become a top 1-2 priority for the CEO and/or one of the founders. It’s just that important. Do not outsource or disengage from the details, as your company’s fate will hinge on them. Expect to negotiate every single aspect of your relationship with a lender: reporting obligations, accounting standards, money flow, legal structure, as well as covenants (i.e., things you have to either commit to do or commit to never do), and eligibility criteria (exactly which loans qualify for what).
In the process, you must prepare to share even more data: Financial statements, additional cohort and loan-level performance, servicing and operating policies, etc. In a number of cases, you’ll have to create these documents and policies as part of the process. That’s OK.
During this process, build up your patience and do not despair. Progress will not feel linear. You will agree on a number of things, and then slow down. It’ll feel like you are 90% of the way for about 80% of the time. Everyone feels that way.
An important thing to note while you are closing is that you have more leverage than you think you do. From the outside, it doesn’t look that way. You are a new company that desperately needs this facility to grow, and you’ve turned down all other options. So you have to just lay down and take all new terms? Well, no. For starters, you can if need be wait until the end of exclusivity to go find someone else (of course, assumes you are careful with your equity $). But you should also be aware that your lender is invested in this deal. They cannot look at every deal, and if they’ve spent 60 days working on this, they want to close. Hence, you have more leverage than you think you do. Use it.
Choosing the right partner
Who is the right partner for your debt facility? The answer obviously will depend on your specific situation, but there are a few important considerations:
- Unless you are 100% absolutely sure you’ve found a deep and large market and have almost perfect product-market fit, prioritize flexibility. This means product flexibility, but also terms as your data proves itself out. This is easy to miss, as you have probably just raised an equity round on the back of great traction.
- Fund only the next 12-18 months. If your book is doing well, you will always get a bid (almost). As my cofounder likes to say, premature optimization is the root of all evil. Avoid a large facility that you do not yet need. A good compromise is a fund that can give you a smaller amount but can upsize if things go better than expected.
- Get the FX situation sorted and hedged. It’s tempting to go with a USD-denominated facility (I’ve been there myself) but avoid it if at all possible. We now have enough lenders willing to offer a hedged or local-FX-denominated facility. Take that. You’re not in the FX business, and you won’t regret having a local facility when your currency of choice moves 20/30% against you as happened earlier this year with most emerging market currencies.
- Do not overlook the operational details. You will live with this facility every day. Larger institutions can bring a lot more capital at cheaper rates, but they are likely to require more reporting and procedures, since they tend to have their own regulators to answer to. Smaller outfits are more expensive / smaller ticket, but less stringent around these items. It’s easy to miss this, as you focus on the headline terms (advance rate, rate, etc), but it’s a real cost that can be meaningful for a small outpost.
Path forward
If all goes well, after 90-120 days you’ll be done. Congratulations. This is but the beginning of the journey, as you’ll then look to build your capital markets team, diversify funding, and even go beyond wholesale debt lines. But none of that will happen if you cannot get your first facility in place.
A note on crowdfunding
It may be very tempting to go the crowdfunding route. Avoid it if at all possible. Every business struggles with acquiring, maintaining, and delighting customers. All crowdfunding does is double the effort. Now you need to get customers on both sides of the loan, keep them happy, retain them, etc. Don’t do it. Even LendingClub, which pioneered crowdfunding gets less than 10% of all its funding that way today. Only after they got institutional backing were they able to scale the way they did.
Thanks to Nick Huber, Rob Pfeifer, Ross Fubini, and Ross Davisson for their comments. All errors are my own, of course.